The Pros and Cons of the Mechanism of Taobaos Commercial Alliance in the Online Transaction

摘要：

With the increasingly unproved environment of the online shopping,more and more consumers choose online shopping as a new way to buy things. The commercial alliance has been occurred on the internet with this changing trend. This paper,first introduced the backgrounds and implication of the online commercial alliance,men fully analyzed the pros and cons of the mechanism for the alliance,and finally made suggestion for improving the mechanism for online commercial alliance in that to promote the development of e-business.

关键词： alliance alliance mechanism Taobaos c`mmercial alliance online transaction

作者: Leifang Hu

作者单位: Dept of Economic Management,Qianjiang College,Hangzhou Normal University,Hangzhou,hina

会议类型: 国际会议

会议名称: The Tenth Wuhan International Conference on E-Business(第十届武汉电子商务国际会议)

会议地点: 成都

会议语种:英文

页码: 103-107

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）