How to build E-Commerce Competitive Advantage in Theme park: a perspective of Resource-based View

摘要：

There meets a series of problems in tourism enterprise implementation of decision-making and staff appraisal in e-commerce development The authors attempt to discuss enterprises e-commerce capability construction with theme park as the subject Guided by theory of RBV (Resource-based view) and TOE Model (Technology-Organization-Environment,TOE) ,authors first choose Chinese famous theme park—the Happy Valley as the object to define the resource element on influencing successful enterprise E-commerce from three dimensions of technology,soft power and complementary resource. Authors will then select existing resource and capability components as the breakthrough point,and start from improvement of serve quality level of tourism enterprise and establishment of core competition advantage to set up tourism-enterprise-oriented enterprise e-commerce capability level model and go on designing relevant evaluation index system. They will finally calculate the order of various factors weight of e-commerce capability level model with AHP. It is concluded that after introducing E-commerce strategy,Happy Valley improves the capability of resource transformation to bring more competitiveness. And it offers exemplary case and experience for making and execution of ecommerce development strategy and business flow reconstruction based on enterprise resource advantage.

关键词： resource-based view ecommerce capabilities competition advantage complementary resources soft power

作者: Junyong Lai Jing Luo Mu Zhang

作者单位: GIS & Tourism IT Laboratory,Shenzhen Tourism College of Jinan University,China Business English Department,Shenzhen Tourism College of Jinan University,China

会议类型: 国际会议

会议名称: The Tenth Wuhan International Conference on E-Business(第十届武汉电子商务国际会议)

会议地点: 成都

会议语种:英文

页码: 120-129

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）