How to Maintain the Sustainability of an E-commerce Firm? From the Perspect of Social Network

摘要：

This paper examined the essence that can help maintain the sustainability of an e-commerce firm from the perspect of social network. Network structure is the starting point of social network research. Then,this paper proposed three hypotheses related to network resource. Striving for more structural holes,more complete membership and more cooperative tie modalities can serve as sources of sustainability. Finally,it studied cases of 360buy (online sales alliance) and MyDeco(social commerce) to test the hypotheses for how to maintain the sustainablity of an e-commerce firm.

关键词： sustainability social network structural hole network resource alliance social commerce

作者: Ting Shao Zhenyu Liu

作者单位: School of Management,Xiamen University,Xiamen,361005,P.R. China

会议类型: 国际会议

会议名称: The Tenth Wuhan International Conference on E-Business(第十届武汉电子商务国际会议)

会议地点: 成都

会议语种:英文

页码: 270-275

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）