Predicament and Breakout of TV-shopping Industry in China

摘要：

TV-shopping,as a branch of e-business,the combination of media and retail industry,is a kind of non-store retailing mode broadly accepted abroad. Since its emergence in the US in 1980s,TV-shopping has developed rapidly worldwide,yet domestically,it is still a green fruit that looks beautiful but tastes acerb. Though the domestic TV-shopping industry has great opportunities and a broad market, it is just in infancy and requires further improvement and development due to the lack of credibility and goodwill,the insufficient efforts on legal supervision and industrial regulations,as well as great pressure of channel construction. Nevertheless,as long as we consult the successful experiences of foreign countries for reference courageously,establish and perfect relevant laws and regulations,reinforce industrial supervision, rebuild accountability and goodwill and succeed in economics of scale,TV-shopping,the emerging ebusiness mode,will have a broad and bright prospect

关键词： e-business TV-shopping current development situation development strategy

作者: Heng Tian

作者单位: Economics and Management School of Wuhan University,Wuhan,Hubei,430072,P.R. China

会议类型: 国际会议

会议名称: The Tenth Wuhan International Conference on E-Business(第十届武汉电子商务国际会议)

会议地点: 成都

会议语种:英文

页码: 293-302

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）