Fuzzy Integrated Evaluation of Sellers Credit in C2C E-commerce

摘要：

Credit evaluation of sellers is an important question for C2C E-commerce to develop moderately in China. Based on the analysis of C2C Ecommerce theory,we classify the dialectical relationship between sellers credit and sellers accumulative total of historical transactions,and construct a C2C E-commerce credit evaluation index system on four aspects,i.e. goods credit,service credit,logistics credit and system security credit. Based on the monthly data judged by buyers,a fuzzy integrated framework is built to evaluate the credit value of sellers. The result can help people to choose a better seller with less risk.

关键词： E-commerce credit fuzzy evaluation analytical hierarchy process

作者: Min Wang Juan Tao

作者单位: Business School,Hohai University,Changzhou,213022,China Department of Business,Economics and Management,Xian Jiaotong-Liverpool University,Suzhou,215123,Ch

会议类型: 国际会议

会议名称: The Tenth Wuhan International Conference on E-Business(第十届武汉电子商务国际会议)

会议地点: 成都

会议语种:英文

页码: 327-333

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）