The Use of B2B Electronic Marketplaces: A Supplier Perspective

摘要：

This research answers the question of what determines the extent of B2B electronic marketplace (EM) use by suppliers,and its accrued benefits from EMs. A research framework based on transaction cost theory and resource based view is proposed. The framework suggests that a supplier use of EMs is determined by its perceived transaction cost,which is in turn determined by the characteristics of products (complexity of product description and asset specificity),and the suppliers organizational capability (flexible manufacturing and online marketing capability). This research suggests that although transaction cost factors constrain firms use of B2B EMs,suppliers with higher capability will perceive product characteristics a less constraint of their EM use.

关键词： use benefit online suppliers electronic marketplaces Transaction Cost Theory Resource-Based View

作者: Shan Wang

作者单位: School of Business,Renmin University,Beijing,China

会议类型: 国际会议

会议名称: The Tenth Wuhan International Conference on E-Business(第十届武汉电子商务国际会议)

会议地点: 成都

会议语种:英文

页码: 353-358

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）