Research about online word-of-mouth communication mode based on Agent

摘要：

Along with the the development of Internet, information through online word of mouth(OWMO) began to spread quickly,trous. However,currently the impact of online word of mouth has not been fully exploited. Therefore,people began to adopt Agent as the main vehicle of word of mouth network.Agent is a kind of self-control,intelligent and goal-driven properties software,and play an important role in the online word of mouth communication. The paper will use the method of case to discuss three type of agent in detail,and give their advantages and disadvantages respectively.

关键词： word of mouth WOM agent RA SA TA

作者: Yuanhong Wu Mingliang Chen XianWei Tang

作者单位: School of Management,Zhejiang University,PRC

会议类型: 国际会议

会议名称: The Tenth Wuhan International Conference on E-Business(第十届武汉电子商务国际会议)

会议地点: 成都

会议语种:英文

页码: 372-377

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）