Constructivism-based Project-driven Approach to Undergraduate Teaching Design of E-commence Specialty
For various reasons,ecommerce education of undergraduate in China has grown slowly in respond to the labor market In August 2009. a national survey indicates it has weaknesses although there was a great need in the labor market for e-commerce graduates,and the ratio of undergraduate employment was very low. From the perspectives of the students, they usually think that they cannot obtain the related practical skills and knowledge of ecommerce. They usually choose those positions relating to computer,IT,management,economics or trade. And this really impacts on the recognition and development of ecommerce education. This paper aims to foster ecommerce undergraduates practical ability. It is under the constructivism framework and uses project-driven approach in order to improve the learning ability,collaborative ability and teamwork and interpersonal communication skills of the students,while the traditional passive classroom lectures,individual homework assignments,and problem-solving exams tend to be simplistic and illsupervised.
E-commerce education undergraduate project-driven approach constructivism
Shiying Wang Li Zhang
School of Economics and Management. Xian University Of Post and Telecommunications.Xian 710061,China
国际会议
The Tenth Wuhan International Conference on E-Business(第十届武汉电子商务国际会议)
成都
英文
598-602
2011-05-13（万方平台首次上网日期，不代表论文的发表时间）