A Study on the Network Entrepreneurial Intention of University Students and Its Influencing Factors

摘要：

Through the methods of literature review, survey and statistical analysis,this paper analyzes the network entrepreneurial intention of university students and its influencing factors. Based on the sample data collected from 292 valid questionnaires and by testing the hypotheses,we can know from the result that factors such as gender,profession, network interest,network experience,network knowledge,network capacity,risk taking,innovation, government support,local culture,government funds, employment situation,encouragement from relatives and friends,help from relatives and friends,family education and etc. have significant influence on the network entrepreneurship of university students. Besides,this paper makes factor analysis of the factors above,and the result indicates that there are five factors affecting the network entrepreneurship of university students,namely, family,government & society,personal background (gender and profession),personal characteristics and personal network background.

关键词： university students network entrepreneurship intention influencing factors

作者: DeMin Dong

作者单位: College of Economic and Management,ShaoXing University,China

会议类型: 国际会议

会议名称: The Tenth Wuhan International Conference on E-Business(第十届武汉电子商务国际会议)

会议地点: 成都

会议语种:英文

页码: 689-698

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）