Consumers Recognition and Evaluation of Corporate Social Responsibility: Since the Reign of CSR
The paper makes a statistical research on consumers recognition and evaluation of corporate social responsibility (CSR) . Its found that since the reign of CSR what consumers care most is still corporate responsibility for consumers themselves, and consumers have a lower evaluation to enterprises performance on their responsibility to consumers. Demographic factors have different effects on consumers recognition and evaluation significantly,and consumers with different trust tendency and responsibility consciousness have different opinions on CSR.
corporate social responsibility evaluation consumer perspective variance analysis
Li haiqin
School of Economics & Management,Xiaogan University
国际会议
The Tenth Wuhan International Conference on E-Business(第十届武汉电子商务国际会议)
成都
英文
768-773
2011-05-13(万方平台首次上网日期,不代表论文的发表时间)