Consumers Recognition and Evaluation of Corporate Social Responsibility: Since the Reign of CSR

摘要：

The paper makes a statistical research on consumers recognition and evaluation of corporate social responsibility (CSR) . Its found that since the reign of CSR what consumers care most is still corporate responsibility for consumers themselves, and consumers have a lower evaluation to enterprises performance on their responsibility to consumers. Demographic factors have different effects on consumers recognition and evaluation significantly,and consumers with different trust tendency and responsibility consciousness have different opinions on CSR.

关键词： corporate social responsibility evaluation consumer perspective variance analysis

作者: Li haiqin

作者单位: School of Economics & Management,Xiaogan University

会议类型: 国际会议

会议名称: The Tenth Wuhan International Conference on E-Business(第十届武汉电子商务国际会议)

会议地点: 成都

会议语种:英文

页码: 768-773

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）