The Marketing Dilemma for Home Appliances Going to the Countryside and Its Countermeasures
In order to expand domestic demand and guide the domestic consumer spending,our government proposed a project for peoples well-being that the Household electrical appliances going to the countryside ,that is to say,to the largest consumer groups - the farmers. Since the implementation of this policy,it has been widely praised and produced a series of positive effects. However,with the policy continue,the home appliance enterprises in the rural market gradually revealed many problems,such as the products dont meet the farmers demand,the prices are too high and so on. Based on the analysis of the enterprises marketing problems,and combined with the perspective of 4P,this paper proposed some improvement suggestion in order to solve the marketing issues.
Household appliances going to the countryside marketing dilemma countermeasures
Jianzhong Jia Tao Liu
Business Administration School .South China University of Technology Guangzhou,510640,China
国际会议
The Tenth Wuhan International Conference on E-Business(第十届武汉电子商务国际会议)
成都
英文
1076-1080
2011-05-13（万方平台首次上网日期，不代表论文的发表时间）