Empirical Study on the Customer Loyalty of ACSI Personal Online Banking Drivers

摘要：

Based on ACSI model,the customer loyalty of personal online banking combing with the amending target of ACSI was researched by establishing a personal internet banking customer loyalty drive model and analyzing empirically the impact of personal online banking key factor using of structural equation model. The empirical research shows that loyalty-driven model established in this paper has a high degree of fit Meanwhile the path coefficients between each variable were achieved by empirical data.

关键词： ACSI Personal Internet Banking customer loyalty

作者: Luo Nianbei Zhan Shaoxian

作者单位: College of Management,Fuzhou University,Fuzhou 350002,China

会议类型: 国际会议

会议名称: The Tenth Wuhan International Conference on E-Business(第十届武汉电子商务国际会议)

会议地点: 成都

会议语种:英文

页码: 1124-1133

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）