Comparative Analysis of the Ecological Appeals on the Sino-US Tourism Destination Promotion Websites

摘要：

Nowadays,the increasing applications of destination advertising and promotional activities are becoming a major means to attract domestic and overseas tourists. This paper did a content analysis based on a sample of 159 tourism web sites in China and United States,to explore the differences between these two countries appeals,content and values from ecological appeals. We conclude that the ways of U.S. tourism destination Web sites appeals are richer,and they emphasized more consciousness of ecological responsibility,also reflected more innovation sense; two sets of samples showed significant differences in etiquette,competition,and materialistic values; Chinese traditional values and ideas related more closely than those of American to tourism destinations promotion.

关键词： tourism promotion ecological appeal value difference between China and USA

作者: Jianghua Mao Xin ai Shilan Tong Kim-Shyan Fam

作者单位: School of Management,Huazhong University of Science and Technology,China School of Marketing & International Business Victoria University,Wellington,New Zealand

会议类型: 国际会议

会议名称: The Tenth Wuhan International Conference on E-Business(第十届武汉电子商务国际会议)

会议地点: 成都

会议语种:英文

页码: 1134-1141

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）