E-Commerce Adoption Impediments in Iran; The Strategic Role of Firms in EC Deployment

摘要：

Many businesses in developing countries are in the initial stages of the adoption of e-commerce. These businesses face challenges different from those in developed countries. Some firms may accept the difficulties and wait to see when the barriers eliminated. Some others have different assessment to the environment and in a strategic perspectives try to create Blue Ocean Strategy and benefit from being the market leaders. This study aims to determine major impediments to e-commerce adoption in Iran and suggest that the forerunner firms can take the advantage of uncontested market share and also make the E-commerce (EC) deployment so faster.

关键词： E-Commerce Adoption Blue Ocean strategy EC Deployment

作者: Navid Mollaee Pooria Sanaty Khosro Erfani

作者单位: MBA Department,University of Science and Culture,Tehran,Iran

会议类型: 国际会议

会议名称: The Tenth Wuhan International Conference on E-Business(第十届武汉电子商务国际会议)

会议地点: 成都

会议语种:英文

页码: 1279-1287

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）