Consumer Utility function analysis of Low carbon products
Low carbon economy is gradually achieving global consensus by increasing number of countries.It is the basic way to address climate change and coordinate socio-economic development.The low carbon road with Chinese characteristic is the hotspot of academic research and it is a great challenge too.But few scholars did researches in low-carbon economy development from consumer preference.This paper analyzed the dual utility structure characteristic of low-carbon products from the perspective of low carbon products preference.According to consumer behavior theory,it concludes consumers have ultra-satisfaction consumption preference towards low-carbon products.The utility function has a positive real root which is not one.The paper hopes to provide the theoretical basis for analyzing market demand of low-carbon economy with the model.
low carbon products binary value structure two-dimensional utility demand function
CHEN Hong Shi Shuai
College of Economics and Management Northeast Forestry University,P.R.China,150040
国际会议
哈尔滨
英文
584-587
2010-07-24(万方平台首次上网日期,不代表论文的发表时间)