Factors Affecting on Blog Dependency for Young Adult

摘要：

This research is based on the Resource-Based Theory and Expectation-Confirmation Theory to examine the factors affecting on Blog dependence using 639 college students as samples. As expected, the results of structural equation model showed that value, rare and imitate have a positive effect on service utility, separately. Information exposure has a positive influence on trust. Trust and service utility have a positive impact on satisfaction. Service utility, satisfaction and trust have an individually positive effect on Blog dependency. Implications for Blog providers, Blog designers and academic are also included.

关键词： component Resource-Based Theory Expectation-Confirmation Theory service utility Blog dependency

作者: Hui-Jen Yang Yun-Long Lay Wen-Yu Tsao Justin S.Lay

作者单位: Department of Information Management,National Chin-Yi University ofTechnology Department of Electronic Engineering,National Chin-Yi University of Technology Department of Information Management, National Chin-Yi University of Technology Department of Computer Science and Information Engineering, Tunghai University, Taiwan

会议类型: 国际会议

会议名称: 2010 2nd International Conference on Signal Processing System(2010年信号处理系统国际会议 ICSPS 2010)

会议地点: 大连

会议语种:英文

页码: 148-152

在线出版日期: 2010-07-05（万方平台首次上网日期，不代表论文的发表时间）