The Extended TAM on Keyword Searching for Internet Users

摘要：

A model of the precursors of intention to use in on line keyword searching is presented and empirically tested with data collection. Analysis of the data 331 participants, utilizing structural equation model (SEM), supported most of the predictions. Language anxiety, perceived ease of use. perceived usefulness, perceived playfulness and attitude have impact on intention to use. Future researches and implications are applied.

关键词： Keyword Searching Language Anxiety TAM Perceived Playfulness

作者: Wen-Yu Tsao Hui-Jen Yang

作者单位: Associate professor, Department of Information Management, National Chin-Yi University of Technology Department of Information Management,National Chin-Yi University ofTechnology, Taiwan, R.O.C.

会议类型: 国际会议

会议名称: 2010 2nd International Conference on Signal Processing System(2010年信号处理系统国际会议 ICSPS 2010)

会议地点: 大连

会议语种:英文

页码: 469-473

在线出版日期: 2010-07-05（万方平台首次上网日期，不代表论文的发表时间）