The Study on Customer Segmentation of Customer Relationship Management in E-business
This paper mainly adopts the methods of literature,qualitathe and case study to analyse the importance of customer segmentation of CRM in e-business, points ont the customer segmentation is a complicated process, a series of link combination which includes customers date acquisition and analyds, customers sorting and retention, it is concluded that the foundation of customer segmentation is to use Data mining and Cookie to collect and analyse customer data;Process is to sort customers by the index of customer value, loyalty and so on. All of those is arm to provide the customized service using different customer retention strategy according to the types of customers; The result is to achieve resource utilization optimization and enterprise profit maximization.
CRM customer segmentation customer retention
Xiaoyong Lu Haiyan Huang Zilong Chang
School of software Nanchang University Nanchang, China School of economics and management Nanchang University Nanchang, China School of education Nanchang University Nanchang, China
国际会议
北京
英文
356-359
2011-08-08（万方平台首次上网日期，不代表论文的发表时间）