TOPSIS Algorithm Research of Customer Satisfaction

摘要：

Nowadays the customer satisfaction is the core of marketing. It is necessary that the marketing tools meet to customer demand for the modern market economy. In this paper, the author tries to apply TOPSIS algorithm in customer satisfaction evaluation based on evaluation system. It is a new idea and method for customer satisfaction measurement.

关键词： customer satisfaction multi-attribute decision — making TOPI SIS method

作者: ZONG Peng

作者单位: Mathematics and Information Science Department of Tangshan Teachers College Tangshan, China

会议类型: 国际会议

会议名称: 2011 2nd IEEE International Conference on Emergency Management and Management Sciences(2011年第二届IEEE应急管理与管理科学国际会议 ICEMMS 2011)

会议地点: 北京

会议语种:英文

页码: 716-718

在线出版日期: 2011-08-08（万方平台首次上网日期，不代表论文的发表时间）