Study of Development Strategy of Chinas Cultural and CreativeIndustry in 12th Five-Year Plan Period
With fully recovering of world economy, 2011 becomes the first year of the 12th Five-Year Plan period for China. To fulfill rapid, extensive and balanced development of the countrys economy, it is of high significance to develop Cultural and Creative Industry (CCI), in regards to historic and world-wide experiences. The countrys development of CCI has gained some advancement, though still with quite a few concerns. In this article, we will try to discuss the concerns about CCI development in view of strategy management and address suggestions such as integrating industrial value chain, enhancing added values of products, improving industry convergence and international cooperation and emphasizing on project multi-use.
The 12th Five-Year Plan Cultural and Creative Industry Strategy
ZHAO Yi HUANG Yanling
Management Department, Hebei Institute of Communication, China, 12784 College of Humanities, Henan University of TCM, China, 10471
国际会议
烟台
英文
191-195
2011-08-06（万方平台首次上网日期，不代表论文的发表时间）