Marketing Strategy Adjustment and Marketing Innovation in the Experience Economy Era

摘要：

The economic offerings transfer from goods, commodity, service to experience. The evolution of economy type also experienced agricultural economy, industrial economy, service economy and experience economy. In the service economy era, many enterprises merely packaged experience with traditional products together to promote the sale. In the experience economy period, to bring the best experience, its essential for future enterprises to attentively design and let the consumers willingly pay for experience.

关键词： Experience economy Marketing strategy Marketing innovation

作者: WU Qinxue

作者单位: Institute of Applied Economics and Management, Beijing Union University

会议类型: 国际会议

会议名称: 2011 International Symposium on Technical Innovation of Industrial Transformation and Structural Adjustment(2010 技术创新、产业转型与结构调整国际研讨会)

会议地点: 烟台

会议语种:英文

页码: 267-270

在线出版日期: 2011-08-06（万方平台首次上网日期，不代表论文的发表时间）