The Development Status and Strategy Research of Commercial Banks Personal Financial Management Business in China

摘要：

The personal financial management business in our country is in the initial stage, compared to the developed one in western, theres still a long way to go. Therefore, the commercial banks in china need to review and study to estimate market direction; build excellence brand image and special services; Increase of innovation; change the products from single to comprehensive; Establish and perfect financial management business management system in order to promote the development of personal financial management business in our country.

关键词： Commercial banks Personal financial management Strategy

作者: CHI Mingyun

作者单位: College of Foreign Studies, Shandong Institute of Business and Technology, China, 264005

会议类型: 国际会议

会议名称: 2011 International Symposium on Technical Innovation of Industrial Transformation and Structural Adjustment(2010 技术创新、产业转型与结构调整国际研讨会)

会议地点: 烟台

会议语种:英文

页码: 351-354

在线出版日期: 2011-08-06（万方平台首次上网日期，不代表论文的发表时间）