Pricing for Fresh Food with Different Quality Levels in Supply Chain
It is more popular for consumers to choose and buy fresh food, and the consumers valuation will be affected by its quality level due to short shelf life. This paper studies optimal pricing and order quantity decisions for each party in a two echelon supply chain consists of one manufacturer and two retailers and investigates the influence of fresh foods quality level on the optimal strategies. In our model, the factors, such as storage costs, production costs and operation cost, etc. , were taken into account. By analyzing, we proved that the optimal policies are exists under stochastic demands for each party and the retailers optimal order quantity will decrease monotonically with the wholesale price determined by the manufacturer. And subsequent numerical examples verified our conclusions.
fresh food pricing quality level optimal model supply chain management
Lei Tang Lindu Zhao
Institute of Systems Engineering, Southeast University, China College of Economics & Management, Nan Institute of Systems Engineering, Southeast University, China
国际会议
The Institute Industrial Engineera Asian Conference 2011(2011年国际工业工程师协会亚洲会议)
上海
英文
87-93
2011-06-10（万方平台首次上网日期，不代表论文的发表时间）