Empirical Research on the Relationship among Competitive Priorities and Firm Performance Based on OEM Model
Based on the sample of 135 small and medium-sized industrial enterprises of Jiangsu Province, competitive priorities are divided into cost, quality, delivery and flexibility, and firm performance is divided into financial and nonfinancial performance in OEM mode, and then this paper explores the relationship among competitive priorities and performance in OEM mode by using factor analysis. The results show that quality, delivery, flexibility all have a significantly positive effect on financial and non-financial performance, however, cost has no effect on performance. Therefore, it provides references for small and medium-sized industrial enterprises when they make decisions to choose appropriate competitive priorities.
competitive priorities firm performance OEM mode
Faxin Cheng Yujuan Huang Qiang Mei
School of Management Administration, Jiangsu University, Zhenjiang,China
国际会议
The Institute Industrial Engineera Asian Conference 2011(2011年国际工业工程师协会亚洲会议)
上海
英文
154-162
2011-06-10（万方平台首次上网日期，不代表论文的发表时间）