A Quality Management Methodology and Its Application Based on Marketing Demands
Traditional quality management methodology based on quality inspection in production processes tends to be ineffective in intense market competition and customization. Companies must find out new quality methodologies to improve product quality, increase market competition and market share. Under this situation the quality management methodology based on marketing demands is coming forth. This methodology takes Annual Failure Rate as a key quality index based on the marketing demands. Through collecting marketing data, computing the annual failure rate of products, comparing with the planned quality target, finding out the gaps, analyzing the reasons the product quality is improved fundamentally. It ensures that the marketing demands pass to the process of production management. Finally a case study is provided to prove its applications and efficiency and effectiveness.
marketing demands quality management annual failure rate
Yuejin Zhou Tao Huang
School of Management and Engineering, Nanjing University, China
国际会议
The Institute Industrial Engineera Asian Conference 2011(2011年国际工业工程师协会亚洲会议)
上海
英文
557-563
2011-06-10（万方平台首次上网日期，不代表论文的发表时间）