RESEARCH ON INDUSTRIAL CLUSTERS DEVELOPMENT BASED ON BRAND

摘要：

Obviously, numerous famous brands come from industrial clusters, which become the main motive force to promote regional development. It indicates that the industrial cluster environment can promote brand development. This paper will study industrial clusters from the brand perspective, through reviewing the classification of industrial clusters, put forward the new classification of industrial clusters from brand perspective, then explore brand up-grading mechanism in different types of industrial clusters, and finally put forward the brand upgrading strategies of industrial cluster.

关键词： Industrial clusters Brand Classification Brand upgrading

作者: Lei Wang Shukai Zhang

作者单位: Business Management Department, Shandong Industrial and Professional College, Zibo, Shandong, China

会议类型: 国际会议

会议名称: 1st International Conference on Logistics,Informatics and Service Science(2011物流、信息化与服务科学国际会议 LISS 2011)

会议地点: 北京

会议语种:英文

页码: 132-137

在线出版日期: 2011-06-08（万方平台首次上网日期，不代表论文的发表时间）