ON INTERNAL MARKETING IN EDUCATION SERVICE MANAGEMENT OF TERTIARY INSTITUTIONS
Internal marketing is a kind of philosophy, which regards the employees as customers. The approaches of internal marketing should be taken into consideration by the college administrators in terms of the features and essence of education service in tertiary institutions. On the basis of reviewing the overall development of internal marketing theory, this paper discusses the problems of why tertiary institutions adopt this theory and how it is applied in the management of college teachers. In order to stimulate the teachers’ work potential, college administrators should insight the demands of the college teachers in a comprehensive perspective and make every effect to satisfy them. Therefore, a corresponding internal market segmentation based on demands can be set up and the reasonable effective incentive system would be constructed by the unobstructed internal communication channels.
Internal marketing Education service management Tertiary institutions College teachers
Cuichun Wang Guofa Chen YifanWang
Institute of International Education, Zhejiang Water Conservancy & Hydropower College Xuelin Road, X Institute of International Education, Zhejiang Water Conservancy & Hydropower College, Xiasha, P. R.
国际会议
北京
英文
196-199
2011-06-08（万方平台首次上网日期，不代表论文的发表时间）