RESEARCH ON THE STRATEGY OF MANAGEMENT FOR THE RETURN REVERSE LOGISTICS UNDER THE B2C E-COMMERCE MODE

摘要：

With the growth of the transactions under B2C e-commerce mode, the returns rate in the transactions also increases. How to effectively manage return logistics, and achieve better customer satisfaction, is very important for enterprises. This paper firstly proposes the importance of reverse logistics under B2C mode, then analyzes the cause of return reverse logistics, and finally proposes the specific strategies of reverse logistics management under B2C e-commerce mode.

关键词： B2C e-Commerce Reverse Logistics Management

作者: Zongjun Ke

作者单位: Wuhan Textile University, Hubei Province, P.R.China

会议类型: 国际会议

会议名称: 1st International Conference on Logistics,Informatics and Service Science(2011物流、信息化与服务科学国际会议 LISS 2011)

会议地点: 北京

会议语种:英文

页码: 435-439

在线出版日期: 2011-06-08（万方平台首次上网日期，不代表论文的发表时间）