THE IMPACT OF PRODUCT COMPLEXITY AND HETEROGENEITY ON ONLINE OPEN INNOVATION PRACTICES

摘要：

Existing studies of open innovation (OI) have ignored the impact of product complexity and heterogeneity on online open innovation (OOI) practices. We divide OOI practices in consumer goods industry into four types, and examine how product complexity and heterogeneity influence the ways that companies carry out OOI. The finding is based on a longitudinal study of 138 cases.

关键词： Online open innovation Consumer goods Product development Product complexity

作者: Wei Wei Fachen Wei

作者单位: School of Economics and Management, Tsinghua University, Beijing, China School of Humanity and Social Sciences, Beijing Jiaotong University, Beijing, China

会议类型: 国际会议

会议名称: 1st International Conference on Logistics,Informatics and Service Science(2011物流、信息化与服务科学国际会议 LISS 2011)

会议地点: 北京

会议语种:英文

页码: 575-580

在线出版日期: 2011-06-08（万方平台首次上网日期，不代表论文的发表时间）