THE CHAIN OF CONSUMER EXPERIENCE BASED ON INTERACTIVITY IN E-BUSINESS

摘要：

By analyzing the online information environment, interactivity and consumer behavior. We explore the consumer’s information cognize and experience process. Put forward the conception and framework of consumer experience chain based on network interactivity. Bring some recommendations for further research.

关键词： Information Behavior Experience Interactivity e-Business

作者: Xiaoyuan Xiong

作者单位: Southwest Jiaotong University, Chengdu, China; Chengdu Information Technology University, Chengdu, China

会议类型: 国际会议

会议名称: 1st International Conference on Logistics,Informatics and Service Science(2011物流、信息化与服务科学国际会议 LISS 2011)

会议地点: 北京

会议语种:英文

页码: 614-617

在线出版日期: 2011-06-08（万方平台首次上网日期，不代表论文的发表时间）