STUDY ON THE EVOLUTION MECHANISMS OF THE NETWORK PUBLIC OPINION

摘要：

Research on the formation and evolution mechanisms of network public opinion has become a very meaningful field. Network public opinion and traditional public opinion have some similarities, but network public opinion also has its own independent will and evolution which are rooted in its technical specificity. Based on the life cycle theory, we analyze the formation path of network public opinion, and discuss its formation mechanism. After that, we analyze the evolution mechanisms of network public opinion, including the evolution direction mechanism of topics and mutation mechanism of network public opinion.

关键词： Network public opinion Public opinion evolution Formation mechanism

作者: Honglu Liu Zhihong Tian

作者单位: Beijing Jiaotong University,Beijing,China

会议类型: 国际会议

会议名称: 13th International Conference on Enterprise Information System(第13届企业信息系统国际会议 ICEIS 2011)

会议地点: 北京

会议语种:英文

页码: 503-507

在线出版日期: 2011-06-08（万方平台首次上网日期，不代表论文的发表时间）