THE IMPACT OF DISPLAY INCOMPLETENESS ON CUSTOMERS CHOICE

摘要：

In marketing practice, display completeness is overemphasized. In what condition wont display completeness take positive effect? Based on reviewing the literature related to display completeness/ incompleteness,the paper has analyzed the possible factors that may affect the effectiveness of display incompleteness,and formulated a mechanism model of display incompleteness and has verified it through experimentation tentatively.

关键词： Display incompleteness Display completeness Mechanism model

作者: Liu Zhonggang

作者单位: Donghua University,Shanghai,200051,P.R.China

会议类型: 国际会议

会议名称: 13th International Conference on Enterprise Information System(第13届企业信息系统国际会议 ICEIS 2011)

会议地点: 北京

会议语种:英文

页码: 600-603

在线出版日期: 2011-06-08（万方平台首次上网日期，不代表论文的发表时间）