THE INFORMATION SYSTEM OF BANK UNDER THE E-COMMERCE ENVIRONMENT

摘要：

This paper based on the analysis of the E-commerce demanding for the banks and the operating environment, investigates the effects of electronic commerce on the marketing campaigns of banks.The final result is as follows:to set up electronic commerce systems,communication between information system of banks and each entity is essentially necessary.Moreover, banks need to improve the inner requirements for EC and create the better supporting environment to develop E-commerce. In addition,to establish bank information system under the E-commerce,the key point,however, is to put emphasis on the set-up between internet network system and pen-ended but integrated information system of banks.

关键词： E-commerce Information System Bank

作者: Lili Zhu

作者单位: School of Economics and Management,Beijing Jiaotong University No.3 Shang yuan Vallage,Haidian District,Beijing,China

会议类型: 国际会议

会议名称: 13th International Conference on Enterprise Information System(第13届企业信息系统国际会议 ICEIS 2011)

会议地点: 北京

会议语种:英文

页码: 604-608

在线出版日期: 2011-06-08（万方平台首次上网日期，不代表论文的发表时间）