PROFIT POINT OF WEB 2.0
Web 2.0, with its social, free, and open characteristics, has been bringing the Internet a profound evolution within less than a decade by increasing the applications of Web 2.0 elements. In the academia, most research is focused on the concept,characteristics and theoretical basic research of Web 2.0. Instead, this paper reviews the literature about Web 2.0 research first, introducing the definition, the theoretical basis, the features and business model of it; thence puts emphasis on studying the “Teainchina case to demonstrate the real application of Web 2.0 elements; ultimately, this paper concludes that business model is truly important, but the sites profitability is even more vital by putting forward Profit Point and analysing it.Internet companies should deliberate websites design under the theory of Web 2.0 to explore Profit Point and then carry out promotion and marketing of the website to manage internet business well.
Web 2.0 Business Model Profit Point Webpage
Juchong Liu Zhenji Zhang Jingyuan Zeng
School of Economics and Management,Beijing Jiaotong University,Haidian District,Beijing 100044,China
国际会议
13th International Conference on Enterprise Information System(第13届企业信息系统国际会议 ICEIS 2011)
北京
英文
738-742
2011-06-08（万方平台首次上网日期，不代表论文的发表时间）