A REVIEW OF ONLINE CONSUMER BEHAVIOR RESEARCH

摘要：

As online consumer behavior is being paid more and more attentions from both managers and academic researchers,it is urgent to understand the whole landscape of the research field.Since then,this paper,based on knowledge metric analysis technique of mapping knowledge domains, reviews the literature of online consumer behavior research from three perspectives – the development of the research around the world,the theoretical foundations of the research and the focused topics,providing some insights for future studies.

关键词： Consumer behaviour Online Electronic commerce Electronic marketplace Review

作者: Ling-yu Tong Qin-jian Yuan Qian-jin Zong Hong-zhou Shen

作者单位: Department of Information Management,Nanjing University,No.22 Hankou Road,Nanjing,China

会议类型: 国际会议

会议名称: 13th International Conference on Enterprise Information System(第13届企业信息系统国际会议 ICEIS 2011)

会议地点: 北京

会议语种:英文

页码: 776-781

在线出版日期: 2011-06-08（万方平台首次上网日期，不代表论文的发表时间）