USER ACCEPTANCE OF SOCIAL SHOPPING SITES Social Comparison and Trust

摘要：

This paper describes a study on user acceptance of an emerging e-commerce technology:social shopping websites.Leveraging the power of social networking technologies with online shopping, social shopping sites have emerged in recent years to address the fundamental nature of shopping as a social experience. Despite tremendous business interest and anticipated potential benefits,some central issues remain such as whether users will adopt such websites and the factors that affect the adoption.Incorporating social science theories, this study extends the Technology Acceptance Model (TAM) with social factors such as an online shoppers tendency to social comparison, and trust in information privacy and data security.Results provide significant support of the extended model.Directions for future research are discussed.

关键词： Social shopping Social comparison Trust Privacy Technology acceptance

作者: Jia Shen Lauren Eder

作者单位: College of Business Administration, Rider University,2083 Lawrenceville Rd.,Lawrencevill,NJ, U.S.A.

会议类型: 国际会议

会议名称: 13th International Conference on Enterprise Information System(第13届企业信息系统国际会议 ICEIS 2011)

会议地点: 北京

会议语种:英文

页码: 818-823

在线出版日期: 2011-06-08（万方平台首次上网日期，不代表论文的发表时间）