UNDERSTANDING HCI ISSUES OF BROWSER GAME PLAYING IN CHINA An Empirical Study

摘要：

Online browser game is becoming one of the most promising and lucrative growth markets.A comprehensive understanding of online browser game adoption is the first step to understand browser game adoption.A growing body of research into the experience and effects of online games indicates that the enjoyment of playing is a complex,dynamic and multifaceted phenomenon.Based on Technology acceptance model,Flow,Theory of Planned Behavior,and social role theory,this paper proposed an integrated framework that explains player behavior toward adoption of online browser games.A survey was conducted to evaluate the research model.The results indicated that increasing consumersperceptions of ease of use, flow experience,social norms,attitude,Perceived behavioral control,subjective norm,critical mass, descriptive norms,perceived enjoyment,and relaxation,and providing players with low access cost would improve their acceptance of online browser games.

关键词： Online game Browser game Acceptance.

作者: Fan Zhao Qingju Huang

作者单位: Lutgert College of Business,Florida Gulf Coast University,10501 FGCU Blvd.S.,Fort Myers, FL 33965-65 Hubei University of Technology,Post Code 430068,Wuhan,China

会议类型: 国际会议

会议名称: 13th International Conference on Enterprise Information System(第13届企业信息系统国际会议 ICEIS 2011)

会议地点: 北京

会议语种:英文

页码: 853-859

在线出版日期: 2011-06-08（万方平台首次上网日期，不代表论文的发表时间）