AN EMPERICIAL STUDY ABOUT FRANCHISE RELATIONSHIP BEHAVIORSS IMPACTS ON FRANCHISEES PERFORMANCE IN FASTFOOD INDUSTRY
Franchise relationship behaviours (FRB) and franchise relationship quality (FRQ) are both closely related to the success of franchise system. With the method of depth interview to the fast-food franchise company, we firstly identified FRB and FRQS dimensions, and then proposed an integrated framework, which depict the relationship between the FRB and the franchisees operation performance (FOP). The empirical results show the franchise corporations supervise and support behaviours will have significantly positive influence on FRQ and FOP. Whats more the franchisees satisfaction has significant positive impact on FOP In addition, the connection among the FRB, FRQ and FOP are changing during the different stages of the contract. The results have important practical significance for franchise corporation to develop franchise relationship governance and promote FOP.
Fast-food industry Franchise relationship Relationship behaviours Relationship quality Franchiseesperformance
Yunlai Zhang Jun Feng Yongsheng Zhou
Business School, Beijing Technological and Business University, Fucheng Road, Beijing, P.R. China
国际会议
13th International Conference on Enterprise Information System(第13届企业信息系统国际会议 ICEIS 2011)
北京
英文
1263-1269
2011-06-08（万方平台首次上网日期，不代表论文的发表时间）