MODEL OF THE EMERGENCIES RISK TRANSMISSION IN PRICE-DRIVEN SUPPLY CHAIN

摘要：

To study the mechanism of emergencies risk transmission in price-driven supply chain, the risk transmission process is analyzed, and some models are presented using game theory. Studies show that: ① the pricing risks are smaller when the demand sensitivity coefficient is the smaller, or the total market demand capacity is greater. Expanding total demand and reducing the demand sensitivity coefficien help reduce the fluctuation of profits. And grasping the needs of consumers tends to weaken the cost risk. ② in case of inventories, manufacturers can transfer more risk to retailer through elaborate pricing strategy. So a reasonably pricing strategy will play an important role in risk-sharing.

关键词： Supply chain risk Pricing risk The risk of transmission Emergencies

作者: Zhao Yue Liu Jiaguo

作者单位: School of Economics and Management, Harbin Engineering University, Harbin, Heilongjiang Province, China

会议类型: 国际会议

会议名称: 13th International Conference on Enterprise Information System(第13届企业信息系统国际会议 ICEIS 2011)

会议地点: 北京

会议语种:英文

页码: 2284-2290

在线出版日期: 2011-06-08（万方平台首次上网日期，不代表论文的发表时间）