STUDY ON GREEN TOURISM CONSUMPTIONS OF CHINESE TOURIST WITH DIFFERENT ENVIRONMENT PERCEPTION

摘要：

This study measures the environmental attitudes of Chinese tourists by New Environmental Paradigm (NEP) Scale, then investigate the relationship between the tourists environmental attitudes and green tourism consumption behavior. This paper classifies Chinese tourists into three categories: the harmonious activists, the anthropocentrism and the ecocentrism, The results indicate that tourists holding different environmental attitudes show significant difference in certain basic statistical variables and fulfillment degree of green tourism behavior. There is a contradiction between the environmental attitude and green tourism behavior of the anthropocentrism.

关键词： Environment perceptions Green tourism consumption NEP Chinese tourist

作者: Gu Hui-min Gao Jinging Guo Fan Li Shan

作者单位: Beijing International Studies University, 100024, Beijing, China

会议类型: 国际会议

会议名称: 13th International Conference on Enterprise Information System(第13届企业信息系统国际会议 ICEIS 2011)

会议地点: 北京

会议语种:英文

页码: 2331-2342

在线出版日期: 2011-06-08（万方平台首次上网日期，不代表论文的发表时间）