A NOVEL METHOD FOR DYNAMIC IMAGE LOCALIZATION OF TOURISM DESTINATION BASED ON BUTLER LIFE CYCLE THEORY

摘要：

Nowadays, the competition of tourism industry is no longer the competition of quality, price and service, the planning of image strategy for tourism destination has became the key point in this competition. The establishment and spread of a well-known image for tourism destination can be a significant method to exploit the tourism market as well as attract tourist. Meanwhile, the image for tourism destination is also a huge fortune and intangible assets of the location and tourism enterprise. This thesis proposes the whole formation process of tourism image based on life cycle theory for tourism destination, then discusses the necessity of dynamic change of the image, finally we give a specific method as well as some instances to build up the image for tourism destination.

关键词： Image localization Dynamic Life cycle theory

作者: Changqiu Li

作者单位: Tourism Management Department, Zhengzhou Tourism College, Zhengzhou, China

会议类型: 国际会议

会议名称: 13th International Conference on Enterprise Information System(第13届企业信息系统国际会议 ICEIS 2011)

会议地点: 北京

会议语种:英文

页码: 2347-2350

在线出版日期: 2011-06-08（万方平台首次上网日期，不代表论文的发表时间）