A NEW CHINESE PUBLIC WELFARE OPERATION MODE BASED ON VALUE NETWORK MODEL

摘要：

Chinese public welfare organizations have some main defects which are backward operation mode and low fund-raising capacity and others. In order to solve these problems, we propose an innovation model based on the value network theory. The model draws on the evolution context which is from the value chain theory to the value network theory, breaks through the traditional public welfare models which are donate and give. We propose a value network model of the Chinese public welfare operation mode and point out two features of public welfare value network — customer-focused and increment of value . Customers consume public welfare goods to get economic and psychological benefits, and pay the costs of the public welfare system which is the input of the public welfare value network. Based on the increment of value, it provides resources to the recipients system as the system output. Public welfare organizations achieve the increment of value of system with the means of public welfare operation, as the material basis for the system output. Our research provides a new way to renovate the operation mode of the Chinese public welfare organizations and to improve the ability of fund raising.

关键词： Value network theory Operation mode Public welfare organization Fund raising ability Increment of value

作者: Dongpo Xiao Zhenji Zhang Zhihong Tian Jingyuan Zeng Feng Cao

作者单位: China Agriculture Film and Television Center, Beijing, China Beijing Jiaotong University, Beijing, C Beijing Jiaotong University, Beijing, China Sinotrans Guangdong CO.LTD., Guangdong, China General Of

会议类型: 国际会议

会议名称: 13th International Conference on Enterprise Information System(第13届企业信息系统国际会议 ICEIS 2011)

会议地点: 北京

会议语种:英文

页码: 2380-2384

在线出版日期: 2011-06-08（万方平台首次上网日期，不代表论文的发表时间）