Selecting the Mode of Customer Relationship Management Based on GAHP for Small and Medium Enterprises

摘要：

Use the GAHP method to analyze the relative importance of factors and the priority of the schemes by constructing the CRM hierarchy model for Small and Medium Enterprises, and make the choice of the CRM operating model more scientific and reasonable.

关键词： GAHP Small and Medium Enterprise CRM Mode Selecting

作者: Wang Shengjin Xu Ming

作者单位: Glorious Sun School of Business and Management Donghua University Shanghai, China Department of Busi Glorious Sun School of Business and Management Donghua University Shanghai, China

会议类型: 国际会议

会议名称: 2011 Fourth International Conference on Intelligent Computation Technology and Automation(2011年第四届智能计算技术与自动化国际会议 ICICTA 2011)

会议地点: 深圳

会议语种:英文

页码: 1122-1124

在线出版日期: 2011-03-28（万方平台首次上网日期，不代表论文的发表时间）