Research and Practice of KM Pedagogics in the Course International Marketing

摘要：

Compared with present traditional teaching methods, KM pedagogy is a great reform and innovation. And it is consistent with the cognitive mechanism of teaching methods which is in existence and development. By analyzing the theory of KM pedagogy, first the knowledge logical structure of the course International Marketing was drawn. Then students could be inspired to carry out further study layer by layer under the help of mind maps. Thus, a comprehensive and integrated, multi-level hierarchical cognitive system of knowledge was formed. Practice proved that this method could achieve the purpose of effective teaching.

关键词： Knowledge logic structure map Mind mapping KM pedagogy International Marketing

作者: Yiping Ji Rui Wang Yi Zhang Chuan Xia Meiling Zhang

作者单位: School of Textiles,Tianjin Polytechnic University,Tianjin, P.R.China

会议类型: 国际会议

会议名称: 2010 International Conference on Circuit and Signal Processing(2010年电路与信号处理国际会议 ICCSP 2010)

会议地点: 上海

会议语种:英文

页码: 131-134

在线出版日期: 2010-12-25（万方平台首次上网日期，不代表论文的发表时间）