EERP in Marketing Channel Evaluation System

摘要：

Jianhua Dai@Media Management School, Communication University of China Beijing, 100024, P. R. China End-to-End Resource Planning (EERP) is an attention field in recent years. In this paper, we use EERP in order to handle better in the competition and everchanging market and take the upper hand of the competition, EERP is widely utilized in the marketing channels to evaluate the weakness of channels, improve operating efficiency, reduce operating costs and establish Quick Response strategies.

关键词： EERP (End-to-End Resources Planning) Marketing channel Evaluation system Jtating

作者: Yi Yin Yongsheng Jin

作者单位: School of Economics & Management, Beijing Univ. of Posts & Telecommunications Beijing, 100876, P. R. China

会议类型: 国际会议

会议名称: 2010 International Conference on Circuit and Signal Processing(2010年电路与信号处理国际会议 ICCSP 2010)

会议地点: 上海

会议语种:英文

页码: 179-181

在线出版日期: 2010-12-25（万方平台首次上网日期，不代表论文的发表时间）