Click Prediction for Product Search on C2C Web Sites
Millions of dollars turnover is generated every day on popular ecommerce web sites. In China, more than 30 billion dollars transactions were generated from online C2C market in 2009. With the booming of this market, predicting click probability for search results is crucial for user experience, as well as conversion probability. The objective of this paper is to propose a click prediction framework for product search on C2C web sites. Click prediction is deeply researched for sponsored search, however, few studies were reported referred to the domain of online product search. We validate the performance of state-of-the-art techniques used in sponsored search for predicting click probability on C2C web sites. Besides, significant features are developed based on the characteristics of product search and a combined model is trained. Plenty of experiments are performed and the results demonstrate that the combined model improves both precision and recall significantly.
Click Prediction Logistic Regression Ecommerce C2C
Xiangzhi Wang Chunyang Liu Guirong Xue Yong Yu
Department of Computer Science and Engineering, Shanghai Jiao Tong University,Shanghai 200240, China
国际会议
6th International Conference on Advanced Data Mining and Applications(第六届先进数据挖掘及应用国际会议 ADMA 2010)
重庆
英文
387-398
2010-11-19（万方平台首次上网日期，不代表论文的发表时间）