On the concept of culture goods sales
The article on the consumer psychology, consumer behavior, cultural concepts of the market so their products relating to the concept of corporate culture and business aspects of the image was further explained that the merchandise sold is a commercial act, a cultural transmission consumers to make consumption choices in the same time, he believed that the use of such products with their values and way of life is consistent, for the maintenance of their social status and self-recognition of the need for a sales role in the cultural concept of human group psychology, and affect peoples consumption behavior.
culturali concepts, information market sales
Xiao-Rong Luo
Industry Design Department, College of Design Arts, CTBU, CHONGQING, CHINA
国际会议
桂林
英文
136-138
2010-11-17（万方平台首次上网日期，不代表论文的发表时间）