Equilibrium Price and Remark on Welfare in Electronic Commerce
Although electronic commerce is regarded as a revolution that has transformed the structure of business and the mechanisms of economic systems, research on price competition and strategic behaviors in electronic commerce has been conducted through theoretical approaches, yielding conflicting results. Considering the development of technologies supporting electronic commerce, there have been few analytical analyses. In addition, previous empirical analyses have focused on where products are priced higher (or lower) rather than finding reasons for those differences. This paper analyzes pricing strategies between conventional offline firms and online firms through a theoretical approach, and draws some strategic implications with some remarks related to welfare aspects. Finally, this paper discusses the limitations of this study and highlights some directions for future research.
Equilibrium price Remark on welfare Pricing strategies Price level Electronic commerce
Jun Ma
College of business administration Nanchang Institute of Technology Nanchang, China
国际会议
桂林
英文
307-310
2010-11-17（万方平台首次上网日期，不代表论文的发表时间）