A Framework For Understanding And Analyzing Business Model Of Mobile Commerce

摘要：

An improved framework of business models is brought forward on the basis of Osterwalders business models pattern and Fabers SOFT business models,after analysing the theory and method of business model construction,.Based on this frame,combined with the characteristic of mobile commerce,the formation mechanism of value net is analyzed which is taking customer as the core.Then three-levels value network system is put forward and the characteristic of business model of mobile commerce.

关键词： Mobile commerce Business model Value net Framework

作者: Yang Yue Ren Jinluan Liu Lilhua

作者单位: School of Media Management Communication University of China,Beijing,China

会议类型: 国际会议

会议名称: 2010 4th International Conference on Intelligent Information Techonlogy Application(第四届智能信息技术应用国际学术研讨会 IITA 2010)

会议地点: 秦皇岛

会议语种:英文

页码: 364-367

在线出版日期: 2010-11-05（万方平台首次上网日期，不代表论文的发表时间）