Strategy on Network Marketing Channel of Apparel Business
With the popularization of information technology and the rapid development of network technology, people are more and more familiar with network, it covers every corner of the world.and it has become the important component of modern life style in the developed countries and regions. In another word,network market as the space for transactions, it is another revolution in transactions.For traditional costume market,e-commerce transactions has become a new way of transaction.Compared with the traditional clothing sales mode, internet clothing sales has lots of incomparable advantages, but also faces obstacles.Based on the present situation of clothing network marketing,this paper analyzed the feasibility and necessity of the on-line marketing in the apparel enterprises. Finally this paper put forward the network marketing strategy based on the network marketing environment.
internet marketing apparel business marketing strategy information channels
Nan YANG
School of Economics and Management Zhongyuan University of Technology Zhengzhou, China
国际会议
秦皇岛
英文
103-106
2010-11-05（万方平台首次上网日期，不代表论文的发表时间）